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PRFC was established in 2007:
- To provide a community-driven, action-oriented model for dealing
with and eliminating racism.
- To help each other aspire to the standards that have been established
for a racism-free community.
Everyone is mutually responsible to empower each other to take
action and eliminate racism.
PRFC Partners are:
- Individuals, businesses, organizations, congregations, and governmental
units who commit to anti-racism efforts.
- Promote and participate in anti-racism activities.
- Those who publicly proclaim support for racism-free standards.
We can eliminate racism in greater Grand Rapids. Social change
research says when the public reaches a tipping point, racism will
become unacceptable.
Our social marketing campaign includes:
- Public testimonies from people who can influence others.
- A compelling message that represents our values.
- Communications designed to set expectations for a racism-free
community.
How will we know if we are reaching our goals?
When every person of every ethnic group feels safe—in every neighborhood,
every store, every institution, every workplace—and feels valued
in the presence of every other ethnic group.
download
prfc brochure
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